Women love jewelry, so the jewelry market will never go down as women love to shop, whether clothes or accessories. Despite the pandemic, the jewelry market will continue to grow. Jewelry is a treasure that lasts from generation to other. As per the study, four types of customers driving the growth of branded jewelry:

• New money – who wear branded jewelry to show off their wealth.
• Old money consumer – who prefers traditional and vintage jewelry.
• Emerging industry consumers
• A young working consumer who loves to wear a new style of jewelry that gives them confidence.